The Tea Room

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Year: 2019

Brand Identity, Creative Direction

The Tea Room is a personal project - it is a tea brand, that culminates in a physical tea room, that pokes fun at today's pop culture of "spilling the tea." The goal was to synthesize the formal, elegant notion of a tea room and the amusing, and sometimes scandalous, act of gossiping. With that in mind, what resulted was a brand that plays on being "posh," until one reads the text and realizes how scalding the tea really is. I hope the Charlotte Yorks of this world approve. Currently, this project is still being worked on and will be periodically updated.

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BRIAN M KANG