F*ckboi Repellant

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Year: 2019

Brand Identity, Creative Direction

F*ckboi Repellant is an eco-friendly deodorant brand that will scare all the boys away. It is meant to be playful, yet empowering, so the brand was made to reflect that in its diverse, yet cohesive color palette. What injects the brand with a voice are the details in the words. This is a personal project of mine that I am still playing around with. Currently, this project is still being worked on and will be periodically updated.

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BRIAN M KANG