Burnout

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Year: 2019

Web Design, Creative Direction

Burnout is a direct-to-consumer brand that makes light of the milennial burnout - that feeling of dread when waking up on a Monday morning with a twinge of quarter life crisis mixed in. My primary role with this project was working on all aspects of the visual side of the brand, which ultimately led me to be a part of creating the brand voice and developing the brand identity. To synthesize it all, I was also tasked with designing out the website and working with the developer to create it. [Burnout's Website](https://byeburnout.com)

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BRIAN M KANG