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Prada Fall Winter 25 Eyewear

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Prada Fall Winter 25 Eyewear

Art Direction, Campaign

Role Art DirectorFerdinando Verderi Campaign Creative DirectionCreative Direction Miuccia Prada & Raf SimonsPhotography Hart Lëshkina
Styling Olivier RizzoHair Patti BussaMakeup Rocco Stamorena Casting Ashley Brokaw

[2025]

Titled "Prada Motion Pictures," the Fall/Winter '25 campaign captures a collective spirit through the simplest everyday act: walking together. Shot mid-stride, the models move as one, falling into a shared rhythm. Together, they carry more weight than any of them could alone.

The narrative continues as the conversation does — talent huddle close, caught mid-exchange.

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