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Prada Couleur Vivante Jewelry

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Prada Couleur Vivante Jewelry

Art Direction, Campaign

Role Art DirectorCampaign Creative Director Ferdinando Verderi StudioCreative Directors Miuccia Prada & Raf SimonsPhotographer David SimsStill Life Photographer Coppi Barbieri
Hair DuffyHair - Kim Tae Ri Iljung LeeMakeup Diane KendalMakeup - Kim Tae Ri Bom LeeSet Design Poppy BartlettManicure Yoko Sakakura

[2025]

Couleur Vivante is a study in chromatic contradictions — a quiet rebellion waged in gemstones. Watercolor becomes the campaign's visual device. From the collection, four distinct color combinations emerge — each pairing quintessentially Prada, each a story of harmony and contradiction. Together, they become a language.

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